The aim of this new department is to maximize profits by further strengthening Toei's character business. This includes "extending the IP life cycle" and "to take the challenge of global expansion", which were indicated in the company's medium to long term vision, "TOEI NEW WAVE 2033" plans that were revealed back in February.
Moving forward, the department will lead the character business across all sections, and it aims to speed up decision making, optimize operations as a whole, and maximize the earning from each individual character IPs. The department will also plan area strategies for character business in Asia, Central and South America, Europe, and the United States, and accelerate global expansion.
[Source: Oricon]