This item cost US$15 and can only be pre-order your Hot Wheels at shop.mattel.com starting today or purchase it in person at Mattel's booth starting on July 17th. Take note, these items are available in a limited quantity. Those who pre-order said item will be shipped to fans after SDCC. Pre-sale orders will NOT be available for pick-up at the event. Attendees will need to stop by the Mattel Toy Store booth to check in with their SDCC-issued badge. Once checked in, their orders will be released for shipping.