Tsuburaya's executive manager Kei Minamitani states that when it was time for them to decide on who will be the franchise's master licensee, BNTCA was the most logical choice, stating, "The care and quality that goes into each of their products, plus their extensive presence within the world of anime, makes them a true leader within the industry."
Also part of this announcement is the confirmation that the upcoming feature-length Ultraman animated film will also get a toyline. The film is set for a 2024 release, exclusively on Netflix.